I'm going to echo that, but I have just one thing to point out.
Again, we would have to look at this a little more in depth, but I know that even when we've looked at some of the lessons learned from Colorado and Washington, they stated that individuals express that when there is the legal option to getting cannabis, they prefer that rather than going illegal.
I know there has been a discussion of finding a balance with branding and marketing and thinking that if we don't have that, then where is the competition? Or individuals go for that branding piece, like they do with cigarettes. But as we have learned from the lessons with tobacco, as my colleagues have pointed out, on the benefits of plain packaging and what we have seen, and knowing that in other jurisdictions that have legalized cannabis individuals are still taking that route to promote that, plain packaging is something that I think—