Sorry to interrupt, but on the alcohol side, wouldn't you agree that there are multiple brands, with multiple marketing? Limited ciders can go from 2% up to 90% proof. There is a wide range of product and a wide availability of product. It's not very narrow or restrictive—i.e., you can get this type of alcohol or that type of alcohol.
So the competition was effective by product variety. But you're recommending against that for cannabis.