Very good, thank you.
Dr. Levy, I was very interested when you talked about tobacco and its stigmatization, because it brought to mind the fact that tobacco was already legal, and an age of consumption was established. It did nothing to prevent people from smoking at alarming rates. It was really that public awareness campaign to change public opinion that was most effective.
I'm interested in what your thoughts are on doing a similar thing for cannabis. Obviously, we've been talking about legalizing it for two years, and we haven't had that public awareness campaign. Could you expand on that?