No, I was referring to creating an environment in which, ideally, the substance is not normalized. Our position is as follows. In order to facilitate the transition from an illegal market to a legal one, we must attempt to reflect the market. This market has not been documented; it is still not understood.
We therefore recommend a cautious approach. There is no question that a range of products and of THC content is needed. I was referring instead to derived products such as hats or branded merchandise. On the one hand, they create an environment that normalizes the substance.
On the other hand, as regards product diversity, there still has to be access to a product. Does that mean that multiple forms and types of products should be made available? Whether milkshakes, muffins, chocolate or candy, there is a very wide range, but these strategies are designed to cultivate new client groups and attract people who might not have consumed the substance otherwise.