Thank you.
Dr. Hammond, again, I want to state from the beginning that I think there is broad agreement by everybody on this committee that we don't want any marketing towards children. We want safe, proper labelling. We want accurate, evidence-based warnings. We understand that it's a product with known health consequences. We want to make sure that we don't encourage use.
Given that context, though, is there a danger in reaching overboard the other way? What I'm thinking of is the old “this is your brain on drugs” commercials, with eggs frying in a pan, or the Reefer Madness approach. If we go overboard and try to communicate information that the broad public doesn't believe, do we risk a lack of credibility?
We're not operating in a vacuum here. There is an illicit market. If you go online, you can find Kif Kat kush. You can see products online that you can order, with Yosemite Sam and cannabis coming out of the guns. Those aren't going to stop. We want to be very cautious and conservative on labelling, but is there a concern that if we don't get that balance right, we will not be effective in pulling people away from the illicit market and will risk a lack of credibility?