Sure. I've worked with our government and governments around the world to assist with this. Right now, for other products we have rotating warnings. It's up to a government to determine the key messages and risks that they'd like to communicate. You can have a number of different warnings that rotate through the packages. You can change them over time. We've done it now in Canada a couple of times. We're about to do it again. It's very effective.
The lessons are not rocket science. I've wasted more of my career demonstrating these things.... They have to be big enough for people to see them. There should be images. I have a bunch of children, and when I leave cigarette packages around, they look at them. They can't read, but they know what it communicates.
I would suggest that we do not take our lead from U.S. states. You just have to look at the tobacco warnings that have been there from 1984. Their marijuana warnings look like a legal disclaimer. That is not the way to design a warning. We have very good experience with it. It's up to the government, but let's use effective principles for communicating with people, whatever those messages might be.