That's a good point. I use the term “standardize” because that's essentially what you're doing. We talked about standardizing the look in terms of similar background, colours, and no logos. Certain countries regulate the shape and size. We do have a diversity of tobacco products that come in different shapes and sizes. Clearly you would need to have different criteria standards, whether for a dried herb or flower, an edible, or something else.
That would be the government's prerogative in terms of to what extent they would like to standardize the shape and size. It's quite possible to standardize by removing logos and imagery and having more flexible guidelines on standardized shape. You just want to avoid things like edibles being shaped as gummi bears. The government can prescribe their standards, and then the companies design their product containers and shapes to fit within those.