That's a great question, and I don't envy any provincial or federal regulator on this issue because you have people from both sides saying you need to loosen and you need to tighten. I can tell you this, we've done work with young people looking at health warnings for cannabis, and it's a surprise to most people to know that even smokers, who are very marginalized in our society, support the picture warnings. I can tell you that most Canadians, especially young Canadians, are curious. They would like to know what the information is about the health warnings.
I always say that where a health warning goes overboard is where it is no longer credible, where it's not providing truthful, forthright information. I think that speaks to the importance of designing these properly. On the issue of whether consumers will turn away form the licit market because there is information about the health risks, I don't believe that to be the case. I think the difference between illegal and legal sales is going to be on price, availability, and accessibility. I think a lot of the things that we're talking about today are in terms of information and promotion, which are less of an issue with respect to legal and illegal, if that helps.
It's about finding a balance, but I think most scientists, and I think consumers, would say that balance includes providing reasonable health warnings for these products. We haven't talked a lot about concentrated extracts, but most of what we know about cannabis in our scientific literature is about smoking and eating. We have a brand new category of products, of highly potent, concentrated products, that are being consumed in different ways. That is something the government should be communicating as part of this process, and warnings is one possible way of doing that.