I think we need to be a little careful about using the tobacco and alcohol markets, because if we started regulating those markets based on public health, they would not look like they do now. Tobacco products would not be sold. Where we're at with those markets is partly due to historical quirks and things like that. I approach this in looking at the government's objectives. If the government's objectives are to minimize and discourage use of these products among youth, I find it very hard to identify any public health benefit to allowing this sort of branding.
When I was talking about the health risks, I omitted an important point. That is, whatever the risk is, the risk of problematic use of disease and long-term health effects is worse when you start younger, addiction and everything else.
I don't want to get into carcinogen or not, because there are harmful effects from cannabis. I think it is important to compare them with other products, but where we are in the tobacco and alcohol market is not necessarily how it could be aligned with public health if we were to start.