Just let me finish. All I want to say is that I want to give you input on the experience we have. I personally have worked in a convenience store for over 30 years, selling tobacco. I've had experience with the big power walls, as they used to call them, with all the colours behind us and all of that, and people walking in.
Listen, I'll tell you that I have never had an individual who was a non-smoker walk into any of my stores and see a pretty orange package, and say, “Oh my God, I think I'm going to start smoking today.”