But you've failed miserably on the tobacco side. If you look at where the cost of tobacco is today compared with what the cost of illicit tobacco is, you have one way up here and you have one way down there.
To go back on a question asked before, the people who have the most to lose by losing tobacco sales are the federal and provincial governments, who make the most money off the sale of tobacco, not us. I just want to clarify that.