It's mostly oral. We have some written information and pamphlets and things like that too. It depends. A lot of it is just personal conversations with people in one-on-one discussions like you'd have with a pharmacist or a doctor in looking for guidance on cannabis. Sometimes they have a doctor's advice going in, but Canadian doctors don't really know a lot about cannabis or the endocannabinoid system, which is the part of our body's system that the cannabis interacts with, so mostly—
