It's mostly oral. We have some written information and pamphlets and things like that too. It depends. A lot of it is just personal conversations with people in one-on-one discussions like you'd have with a pharmacist or a doctor in looking for guidance on cannabis. Sometimes they have a doctor's advice going in, but Canadian doctors don't really know a lot about cannabis or the endocannabinoid system, which is the part of our body's system that the cannabis interacts with, so mostly—
On September 15th, 2017. See this statement in context.