Proactive public education and awareness activities are very important, and the government considers that a central feature of its approach to protecting health and safety and minimizing the risk of cannabis use. That's why the government made an initial investment of $9.6 million in the most recent budget, so that we could begin those public education and awareness activities now.
A significant focus of our efforts at this point in time is to reach out to young people, to parents of young people, and to others who influence them to encourage them to have conversations about the risks of cannabis use and the dangers to their safety of driving or driving with others who might be impaired.