I'm curious, do you have an endgame? Like, we obviously have recognized that cigarette smoking is not a good idea. The government has decided that maybe the best thing to do is to tax it, to really heavily tax it, and we've reduced our smoking significantly. Is there an endgame with this legislation? Are we thinking about doing the same here? Are we going to tax the product so that people will steer away from it because it's not good for them?
On September 19th, 2017. See this statement in context.