Thank you very much for your question.
First of all, I would like to say that the awareness campaign is a priority for us.
We have learned from the experience of our American neighbours. They regretted not having educated the public before the legislation came into effect.
For us, an investment of $9.6 million is only the beginning.
We recognize that we must raise awareness and educate young people so that they know the consequences of marijuana use. We need to have an honest discussion with our children. We want to equip parents and young people to ensure that they receive the right information.
We have established partnerships with agencies that have created tools and are developing others. We also want to ensure we reach out to young people by using the same tools they use, including social media. So different measures will be included in the awareness campaign.
I repeat that encouraging dialogue with young people is an important aspect, a key aspect in the awareness process. We want to ensure that young people know the warning signs, the symptoms and outcomes of marijuana use.