Perhaps I'll start off and my colleague can jump in, if he wishes.
Again, as indicated, the $9.6 million is an initial investment when it comes to awareness and prevention. That's key. Again, we have learned from other jurisdictions that we have to start with the awareness campaign before the actual rollout and that's exactly what we're doing. Having formerly been a social worker, I can tell you that awareness and prevention is key and it's really important to get the proper information, especially out to youth.
With respect to tools that are already out there, as I've said, the Drug Free Kids program is out there. Also, the rollouts of the social media campaigns have already started. We really want to make sure that we can ramp it up even more because we want to make sure that people get the appropriate information that they need.
As for the impaired driving, perhaps my colleague wants to jump in.