Thank you so much for the question.
I guess, first and foremost, I have to start off by saying that our government is committed to protecting the health and safety of children. The $9.6 million that we've invested is an initial investment, as well. We have to make that very clear.
We have learned through the task force and through different groups we've consulted with that it's really important to make sure that prevention and awareness is done before the legislation is passed and we roll this out. As a result, the work on public awareness and prevention has already started.
I believe that last week you heard from several groups that we've even partnered with. One particular group, Drug Free Kids Canada, were here showing you the type of work they do and the tools they've developed. These are the types of things that have happened that we're really pleased to see. We've seen that the feedback has been very good. This document, this tool, has been well received by doctors, practitioners, and parents, and the list goes on.
The other thing we have to recognize, I think, is that we also have to make sure that the public awareness campaigns get out to the youth, the people whom we're really targeting. We recognize that perhaps in our generations, which watch perhaps a hockey game on a Saturday night, we would invest in commercials. Probably that's not the best way to invest our money right now in targeting our youth. We recognize that we are really going to have to focus on a social media campaign. That's really what we're doing: investing on Facebook and Twitter and Instagram and whatever the case may be to make sure that we can get the messages to the kids.
Finally, we want to continue to collaborate with the provinces and territories to make sure that the public education campaign also can be done collaboratively and that we have access to all of the same information.