Yes, certainly.
Bill C-45 proposes strict regulations on packaging and labelling, and marketing and advertising. We truly want to ensure that the marketing tools won't be enticing youth to want to consume cannabis. It's very much like we've done with the tobacco legislation and with the tobacco products. The same types of rules will apply, with warnings and also making sure that the packaging is very bland, if I may say. We will also ensure that there are no sponsorships or endorsements when it comes to marketing.
Finally, the only information that will be available on the packaging will be informational-type marketing information: what is in the package, serving sizes, or whatever the case may be. That's the type of information that will be available in the packaging. Again, we want to make sure that the advertising will not entice or encourage young people to use cannabis.