I think that's naive.
When it comes to the public awareness and education that is so important, we can see that in order to reduce the percentage of drunk drivers on the road, there was a huge public awareness campaign that was done. I think you were looking for statistics earlier. Out of traffic-related deaths, 18% had alcohol, 24% had drugs, and 16% had both, so it's definitely a concern.
With respect to the kind of campaigns that we need, we need something like what was done with tobacco. You mentioned that the government has announced $9.5 million, but I think that's over five years. If we look at what was done in Colorado and Washington, I think Washington said they spent $7 million a year for seven million people. With Colorado, I believe $10 million was the statistic for five million people. My concern is that there is not adequate funding applied and with 283 days left, none of these awareness campaigns have begun to roll out. You mentioned Facebook and social media, but I've not seen anything. If I'm not seeing anything and I've been looking, I'm just concerned that the $100,000 from the not-for-profit training for parents was the only thing that we really saw.
What is the plan to do some awareness to prevent the impaired drugged-driving increase we expect to see, based on the Colorado and Washington experience?