There are a lot of studies looking at how to change physician behaviour. Earlier I mentioned audit and feedback, to tell you how you perform compared to your neighbour. Another one is asking physicians to check off why they're prescribing that particular drug and what the indication is. That has been used quite successfully in a variety of situations to drop ordering, because as soon as you have to say why and what the indications are, you tend to be a bit more judicious. It is one strategy, but there are a host of strategies. This again is about how we can motivate change.
On November 2nd, 2017. See this statement in context.