As part of the healthy eating strategy, one of those has to do with the development of front-of-pack labels. Once again what we're doing there is focusing on these three nutrients of public health concern, one of them being sugars. The idea is that on the front of all packaged foods, if they have high amounts, if they're high in any of those things, you would have a label that would point that out. That would then make it much easier in the shopping environment. When you're making that decision in about 1.7 seconds as to which food you're going to choose, it's right there, as well.
That's, of course, coupled with the changes I started to talk about, which would be on the side of the package or the back of the package with respect to the ingredient list, where we're trying to make it a lot easier to tell what sugars are there. Also, in the nutrition facts table, we've put a percentage of daily value into that for total sugars, so then it becomes easier as well. If you're looking at the nutrition facts table itself, where there's more information about the number of grams and stuff and you also have a percentage, that maybe makes it easier then to understand.