There are a lot of ways to slice and dice this whole food guide thing. There are different age categories, different dietary requirements such as the need for gluten-free or diabetic kinds of diets and so forth, but they all reflect, subject to those categories of people, that we have the same nutritional requirements.
When we get into cultural diversity and ethnic diversity and religious diversity, we have to slice it a whole different way but still recognize those dietary requirements in all those categories. That seems to me to be a hugely complicated problem to be faced with in a food guide that we're trying to make really simple.
I wonder how deeply that's going to impact you and whether we will have a whole multitude of food guides to reflect those changes.