This is one of the areas where we are out for consultation right now. We put out for discussion a fairly detailed regulatory consultation paper about two weeks ago, and the consultations will proceed until late January. There's a lot of detail in there about what the government has suggested as the restrictions that would be placed on marketing and advertising.
Generally the intention and the scheme that's laid out in the proposed paper is to take a fairly strict approach to marketing and branding and so on with cannabis. Certainly there would be extraordinarily strict provisions for people who are not of legal age to consume it.
The details are in the paper. At this point, obviously, we haven't gone out with final regulations, but that's part of what we're talking about to Canadians and the industry and others.