Well, thank you for leading the way.
The reason I bring that up is that we're dealing with the food guide, which is something that I think everybody around this table and in Parliament wants to promote as widely as possible as a source of information on healthy eating. It seems counterproductive to me if we counter that good work with very effective private sector advertising that is sending to children messages which are different or in fact the opposite from what we're trying to promote in the food guide.
Ms. Lewis, the issue of a tax on sugar-sweetened beverages has come up. Would Diabetes Canada support a tax on sugar-sweetened beverages to help reduce consumption?