Our message at Heart and Stroke is to consume plain water and plain milk. We do understand that, if diet drinks with artificial sweeteners replaced all sugary drinks, there would be reduced harm to the population. That said, we don't promote diet drinks because we don't want to promote the societal craving for sugary drinks, for sweet-tasting drinks in the population. But we do acknowledge that there's quite a bit of evidence—I know it's emerging and it's changing—to indicate that diet drinks with artificial sweeteners are going to have much reduced harm compared to full-calorie sugary drinks.
I'm not in the habit, usually, of giving thanks or kudos to the food and beverage industry, but we do think that the movement toward more bottled water and diet drinks is going to, at the population level, reduce harm for Canadians.