If I could take the first crack at that question, certainly we would encourage innovation in the food manufacturing sector to try to reduce the harm from some of their products. Research in that respect, and more responsibility from the food and beverage industry as well, would be helpful to reduce that harm.
However, it is definitely possible, with a bit of advance planning, to cook from scratch and plan your week ahead. It is very true that in this modern-day age of convenience—families are driving the kids to sports activities after work; you have two-parent families, both working, rushing home—it's more complicated. There is no doubt about it, and we're living in an age of convenience.