I do agree with Bill S-5 that the e-cigarette doesn't need to be advertised. I see the e-cigarette as a tool for the addicted smoker to stop smoking.
For example, with the Quebec law at the moment, it's impossible for the owner of, let's say, a vape shop to teach his customers how to use electronic cigarettes. It is not that easy to use them properly. They're not even allowed to show the stuff they can sell in their window.
I have an example of a vape shop where they have a blind on their window. They aren't able to advertise the stuff they could sell to an addicted tobacco smoker. Next door is a sex shop with all the stuff in the window, and the door is open. So let's be logical sometimes in our legislation.
The point I'm concerned with at the moment is the fact that the population is under the impression that the electronic cigarette is as harmful as the tobacco cigarette. It doesn't need to be advertised, but at least let the owner of a vape shop teach customers how to use it properly, and allow them to tell them that it is less harmful.
I've seen lots of references to the Australian experience, but I wish people would pay some attention to the British experience—the document issued by the Royal College of Physicians in London, the fourth document published by Public Health England.
In the last report, Public Health England even suggests having vape shops in hospitals. They are suggesting that the national health scheme pay for the electronic cigarette for the addicted smoker. We know very well that the greatest proportion of smokers are people who are poorer and less educated.