People start smoking for a variety of reasons, and the marketing of tobacco products is definitely one of the reasons. Role modelling also plays a big part in this.
We see high levels of tobacco use among indigenous populations in Canada. It's quite hard for youth not to start smoking when they're surrounded by this in their environment.
Any strategy that aims to reduce smoking and prevent uptake needs to address youth use and indigenous use, and create opportunities where smoking cessation products are more affordable and accessible than tobacco products.