Heat-not-burn products are very new, and they're being marketed as a reduced harm modality. There is no evidence to suggest that being the case. On the spectrum of harm, we see e-cigarettes on the one side, combustible tobacco on the other, and heat-not-burn somewhere along that line, but we don't know where they are. We shouldn't be recommending Canadians try these products because it still is tobacco, and that's harmful.
On February 12th, 2018. See this statement in context.