Again, we support legalization of e-cigarettes with nicotine, to offer Canadians the option. That said, there are better standards and devices available for cessation.
If we want to target current people addicted to nicotine, as you mentioned, we have a vehicle in the tobacco package itself: a message saying that e-cigarettes are less harmful. That's marketing to the exact audience we want to market to, and nobody else has to see it.
We thus have the solution right in front of us now.