That's a great question.
These packs are little. They fit in your clutch, in your purse, in your pocket. Youth like them.
Young Canadians hate this pack. It's cumbersome, bulky. The warning is big; it's in your face.
This is what the industry wants, a flip-top, because it's still quite small and cute.
If we can move ahead with anything, it's slide-and-shell. It's a big, clunky pack that has large warnings and isn't easy to carry around.