I have another question for you as well, because you seem to have quite a number of reports that show that implementing plain packaging will reduce the number of people who are smoking. You talked about the France situation. I did see the Minister for Solidarity and Health had come out and said the program was a failure. But you're indicating that's because they didn't take into account the fact that people had lowered their inventories in advance of the implementation. Japan also had Japan Tobacco International stating that the plain packaging had failed and called to end it.
Could you just summarize the 150 studies and tell us what kinds of reductions they are consistently seeing, and who had a problem, so that we can clear that part up.