The international standard is for a complete ban on tobacco advertising. That's in the WHO framework convention on tobacco control. We support that.
Canada does not have a ban. We have restrictions, but many countries do have a ban, including where e-cigarettes and tobacco products are sold. That product will be more harmful than e-cigarettes. E-cigarettes will be able to be marketed, and Health Canada, with an amendment at the Senate committee—it was already in the bill but there's a clarifying amendment and a consultation document—is intending to allow certain messages for e-cigarettes with the health aspect.
We support a total ban of tobacco advertising far stronger than what's in this bill.