Yes. I'm glad you asked the question because we have some samples of tobacco products here today.
We want all packaging to be plain and standard, in that it would have the health warning and be all slide and shell, with no flip top or anything else. All tobacco products would be slide and shell. When you have different products, you could have the health warning here, but with a product like this, there's branding on the back and all along the sides. When you open up the product itself, you see more branding on the inside. It's the same with this one. for That health warning that was mandated to be on there, you're only seeing it here and it's not on the rest of the product. Take, again, the Vogue Slims: you see the warning here, the warning here, all around, and when you open it up there's advertising. This one actually smells particularly nice as well.