Yes. I think it's important to understand that it's not just the tobacco; it's also the nicotine. It's the nicotine that goes to the brain and gets you addicted. It makes you feel good, and then you want another hit and another hit and another hit. So it's important to understand. It's also important to understand, when you inform the public, that tobacco and smoking and tobacco usage are not normal. We're in the practice of tobacco industry denormalization, making something that seems normal not normal. It's not normal to use a product that, when used as intended, will cause bodily harm or cause death. It's not normal to do that. I think it's important not only for young Canadians, whether 18 and under or between 18 and 24, but also for their parents to understand that so that they can guide and best raise their children to be healthy and productive Canadians.
On February 12th, 2018. See this statement in context.