The Freeze the Industry movement supports Bill S-5 because it would provide for standardized, plain packaging. Packaging is often designed to be stylish. Young adults must be aware of the secondary effects and the consequences of smoking. We have to remember that this age group is very vulnerable to stress and peer pressure. Young people are more vulnerable and more likely to start smoking. In our opinion, if health-related advertising were more influential and the seductive aspect of packaging were eliminated, making it standardized and plain, that would prevent people from starting to smoke.
On February 12th, 2018. See this statement in context.