Three countries in the world so far have moved to plain packaging: Australia, France, and the U.K. The U.K. is still pretty new. But based on everything we have heard in dealing with our counterparts in Australia, for example, they have doubled border security because they have noticed that there has been an increase in contraband. We're not saying there's a direct cause and effect. We are saying, based on what we have heard from these three countries, who didn't have as big a contraband problem as we have here in Canada...and I think that's important. We've already got a bad problem.
On February 12th, 2018. See this statement in context.