Health Canada does not send messages to people on the street. People on the street aren't reading those messages, that's for sure.
Some food products can advertise that they have less fat or fewer carbs or whatever, and yet we're talking about a major health issue here. With this bill, a smoker would not be able to look at advertising to do their research to find out what products would help them. They'd have to rely on a physician, who would not be able to do that research either, because Health Canada would be the only one who would have that information.
Do you think that's right?