That's exactly what we're doing. We are shifting our resources. We're massively shifting all of our activities over to these new products, but it takes a lot of money. It took a ton of money for these products to be developed, to do the research and development on them, and we had the discussion in terms of the scientific evidence on these products earlier. All of that takes hundreds of millions of dollars a year at the PMI level to do.
If we stopped selling, we would actually lose all of the resources and all of our people, because we wouldn't be able to afford them without selling cigarettes. We need to make this transition. We need to do it as quickly as possible, but it's not something that can happen overnight, and it's a place where policy plays a role. That's why we're looking for your help.