I guess it does go to credibility to say that you believe you should stop selling cigarettes but you're going to keep doing it because you need to. I think it undermines credibility, but I'll leave that for now.
One of the concerns that one of our earlier panellists had was that the regulatory framework around vaping that we're putting into Bill S-5 will basically mean that the tobacco industry will invade that market and take it over.
Do you see vaping as a growth market for you?