What I was referring to is a report that was done by the Australian government. It found that, over the last three years, under plain packaging, the decline in the incidence of smoking had actually stalled, that it hadn't continued the way it had prior to plain packaging being introduced. It was an observation. What we noted was that one of the reasons plain packaging was brought in, from what we've heard from our counterparts down in Australia, was to help to reduce the incidence of smoking. The government's own analysis showed that it actually had stalled.
On February 12th, 2018. See this statement in context.