Thank you, Chair.
Thank you to all the witnesses.
The removal of the brand elements led you to be less interested in tobacco. It was even found that removal of the brand elements was more likely to result in people having a negative expectation of the taste of tobacco. Certainly if this practice reduces the appeal of smoking to youth, we can reduce the number of young Canadians who take up smoking.
Could you comment on this finding, Freeze the Industry? How can we reduce smoking and increase smoking cessation rates among youth?