Absolutely, and I believe that the ministry has struck a perfect balance in this piece of regulation, banning the marketing of flavours while leaving the ingredients alone. We think that names like bubble gum and cotton candy should not be allowed. Even licorice should be renamed something else, like anise.
While flavours may be attractive to children, they're necessary for adult smokers in order to transition. One hundred per cent of my customers are adults and the vast majority of them prefer flavours. The experience needs to be incrementally more pleasant and more convenient than smoking in order for ex-smokers to gravitate towards it as an alternative to smoking.