Further to my colleague's suggestion, though, if illegal contraband products are now displaying the CRA stamp, and you're suggesting that this is going to be the sole differentiation between an illegal product and a legal one, what will end up happening is that not only will smokers inadvertently purchase the illegal products, they will not be contributing to our tax system and they will be consuming things when we don't know what is in them. By the same token, Minister, we're going to see reduced revenues. Again, the lower the cost is, usually the higher the consumption. That's basic microeconomics.
Minister, are there other steps beyond the excise stamp? I don't think this has been battle-tested. If you have a program that is currently not working as intended, to now count on plain packaging as the sole differentiator is not a very good plan.