Minister, we were presented with a report on Monday that said, in fact, the contraband rate in Australia had gone up by close to 20%, an estimated 20% to 25%, after plain packaging was introduced there. It only stands to reason that when there is no differentiation, as a consumer, I have no idea which product I'm buying. If you go to plain sticks, I have no way of knowing what the product is and law enforcement will have no visible way of recognizing whether these are legitimate products or whether they're illicit.
On February 14th, 2018. See this statement in context.