I guess I want to end with “lifestyle”. I'm not sure I'm clear on this. Bill S-5 does restrict the kinds of ads for vaping products that are allowed in public places, those that are reasonably attractive to either lifestyle. That's in proposed section 30.2. It places fewer restrictions on ads in adult-only venues such as bars, where lifestyle ads and purchase incentives are permitted. That's in proposed section 30.3. In Alberta, 18-year-olds are in bars—
On February 14th, 2018. See this statement in context.