Yes, the objectives of Bill S-5 are twofold. First of all, as health minister, my first priority is to protect the health and safety of our youth, and that's moving forward one of the main objectives of this bill. The other objective is to seize the opportunity. We recognize that there are several tobacco smokers right now who are wanting to switch from using tobacco and to transfer to vaping products. We can see that there could be some benefit to that.
We don't want to allow young people to be encouraged to use vaping products. That's why we want to ensure that there are strict regulations in place with respect to marketing and promotion. We don't want them to be enticed by that at all. On the other end of the spectrum, we also recognize that flavoured products, for some Canadians, can help them with kicking the habit of smoking and using vaping as an alternative option.
Going back to the youth, we want to make sure that the actual names of the flavours should not be appealing to youth in any way. For example, I think all kids like cotton candy, and probably some adults do too. We want to make sure these types of names won't be used for the flavours of the product, because, again, that name would be appealing to children.
With respect to the adult population, we want to make sure they have access to the flavours. But at the same time, we need to make sure we strike a balance, that we allow it for adult consumers while not making it appealing to our youth.