I can say that last year I had the privilege to meet the health minister in France. I was there for the G7 meetings and we had an opportunity to talk about the different health issues in our countries. When we look at obesity rates in Canada, we know that they are very high, but surprisingly, in France, it's very much the opposite.
What she's concerned about are the high smoking rates in their country. They've indicated they've moved forward with respect to the issue of plain packaging and they have seen a decrease in the numbers. Now it's very much in its early stages, but they've already seen a decrease in the numbers when it comes to young people in France with respect to smoking rates.
We are certainly looking at different countries and the work that they're doing. We see that the trend is decreasing. We're following the example of the many countries that have already introduced plain packaging, and we certainly know that it can be effective.