No, in fact, the information that we've received is very clear that plain packaging absolutely works. It's certainly an approach that many countries have used, and we see studies time and time again that show they are very effective.
There was even a Canadian study done recently that showed young Canadian women are three times more likely to smoke cigarettes from a branded package as opposed to plain package. Again, when we look at the issue of plain packaging, we certainly recognize that it's effective. It's less attractive to smokers, and especially to our young population.