Once again, I have to reiterate my previous response to that. The information that we've received certainly shows a direct correlation between plain packaging and reduction in the rates of tobacco use.
Two weeks ago I had the privilege to meet with the Canadian Cancer Society, and they also shared with me a lot of information that was based on research and science. The evidence is really quite overwhelming that when it comes to tobacco, plain packaging is absolutely an effective way to see a downward trend of tobacco use.